The site is operated by Purple Piranha Limited on behalf of Direct Taxis (jointly referred to as “we”, “us”).
Personal information we collect
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “device information.”
We collect device information using the following technologies:
“cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“log files” track actions occurring on the site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
“web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.
Additionally when you make an enquiry or attempt to make an enquiry through the site, we collect certain information from you, including your name, email address, and phone number. We refer to this information as “contact information.”
How do we use your personal information?
We use the contact information that we collect generally to fulfil any enquiries placed through the site (including contact you to answer your enquiry). Additionally, we use this contact information to:
Communicate with you;
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the device information that we collect to help us to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Google Analytics to help us understand how our customers use the site - you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a court order, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Do not track
Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an enquiry through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.
When you place an enquiry through the site, we will maintain your contact information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact Purple Piranha Limited quoting “www.directtaxis.uk” in your communication. Purple Piranha Limited can be contacted by e-mail at firstname.lastname@example.org or by mail using the details provided below:
Purple Piranha Limited
86-90 Paul Street